The Email Marketing Nudnik Test:

(Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends too many emails to his house list)

Okay, so how do you know – without a doubt – when you’re being a nudnik, when you’re sending too many emails to your money pot, your gold mine – your email house list?

Consider the following…

If your email open rate is less than the relative humidity in the Sahara Desert … you’re a nudnik!

If, after every send, your list shrinks faster than cotton underwear in a hot water wash … you’re a nudnik!

If you send five emails in a row and they all say the same thing – but, you change the all-important subject line … it doesn’t matter; you’re still a nudnik!  [Read more...]