A debate has been burning up the bits and bytes on one of the popular marketing forums. The topic of discussion: Whether or not to include humor in sales copy.
Some of the members argue that humor can be a disarming and refreshing alternative to the caveman approach to copywriting – i.e., bludgeoning the reader into shock and submission with forceful declarations and exclamation points.
Drop the hard sell and take a more friendly and convivial approach, they say. Be sociable, be charming, be funny!
Makes sense. In this declining economy, in this embarrassing political environment who doesn’t need a good laugh? [Read more...]