When writing emails, either as a series or as auto responders, if you’re not an experienced direct response copywriter – because you’re the boss, an IT person, or an unpaid summer intern – and have to write them anyway – because you can’t afford to hire a professional, experienced marketing and sales copywriter (ahem!)…
You probably don’t know how to persuade your list to respond positively to your offer(s) more often than not.
Nor do you know how to compel the loyalty of your “converted” reader, so that their lifetime value ($) is infinitely more than the cost of their acquisition.
So first I’m going to tell you the 5 things you should never, never do, and then I’ll tell you the 3 things you must absolutely do when writing emails – if you want to sleep well at night, vacation monthly on tropical white sand beaches, and enjoy the endless love, adulation and affection of your customers, co-workers and significant other(s)… [Read more...]