3 Email and Autoresponder Writing Rules for Hard-Pressed, Stressed-Out Entrepreneurs and their Employees

When writing emails, either as a series or as auto responders, if you’re not an experienced direct response copywriter – because you’re the boss, an IT person, or an unpaid summer intern – and have to write them anyway – because you can’t afford to hire a professional, experienced marketing and sales copywriter (ahem!)…


You probably don’t know how to persuade your list to respond positively to your offer(s) more often than not.


Nor do you know how to compel the loyalty of your “converted” reader, so that their lifetime value ($) is infinitely more than the cost of their acquisition.


So first I’m going to tell you the 5 things you should never, never do, and then I’ll tell you the 3 things you must absolutely do when writing emails – if you want to sleep well at night, vacation monthly on tropical white sand beaches, and enjoy the endless love, adulation and affection of your customers, co-workers and significant other(s)… [Read more...]


Copywriting Deal: A Squeeze-Page Makeover

To state the terrifyingly obvious, these are difficult and trying times for many American companies. While the stock market flirts with its previous highs (the Dow today is above 13,000 again), too many marketers face an uncertain economic future.


Note: Military action against Iran, barring a miracle, is inevitable before the year is out.


So things could become worse, and fast. [Read more...]


The Email Marketing Nudnik Test:

(Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends too many emails to his house list)

Okay, so how do you know – without a doubt – when you’re being a nudnik, when you’re sending too many emails to your money pot, your gold mine – your email house list?

Consider the following…

If your email open rate is less than the relative humidity in the Sahara Desert … you’re a nudnik!

If, after every send, your list shrinks faster than cotton underwear in a hot water wash … you’re a nudnik!

If you send five emails in a row and they all say the same thing – but, you change the all-important subject line … it doesn’t matter; you’re still a nudnik!  [Read more...]