What’s Wrong With This Picture? Vol 2 The Stauer Chronograph

Stauer Watch

Stauer is a well-known direct marketer selling everything from jewelry and watches to coins and collectibles. The tagline on their website reads: Smart luxuries – Amazing prices.

 

Their reproductions of fine art can sell for hundreds of dollars, and their rare collectibles can be priced above $1,000.

 

Most of us though are familiar with their glossy page ads, selling Stauer branded watches and jewelry at a price point typically no higher than $75.

 

Which brings us to today’s What’s Wrong With This Picture ad critique: Stauer’s Compendium Hybrid watch. [Read more...]

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What’s Wrong With This Picture? The Gravity Defyer Ad

Click to Enlarge: Gravity Defyer

 

(This article was originally published at MarketingProfs.com on March 31st, under the title: Worst-Practices: Anatomy of an Awful Ad)

 

When I saw this ad in a magazine I thought it was a joke, a parody, a satire, a lampoon – anything but what it really is – completely serious.

 

If ever there was a marketing message completely unaware of the modern zeitgeist, and offensive to boot, this ad is it! [Read more...]

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