Beyond the debate over which mode of marketing is more effective, image marketing or direct response (though I will briefly address that subject, too)…
Why are there no cigarette commercials on TV?
One answer is: It causes lung cancer and it’ll eventually kill you. Okay, score one for our benevolent social mores and representative government.
Of course, smoking also costs health and life insurance companies a fortune – forcing them to pay out billions in claims and benefits.
So, no doubt, they made sure our representative government heard of their powerful and influential displeasure.
These are the same reasons there are no gun commercials on TV. Nor are there any TV commercials selling hard alcohol, though the distinction between hard alcohol and beer and wine escapes me. But it probably has to do, once again, with powerful and influential forces roaming the halls of Congress.
This also might explain why certain car commercials are permitted. [Read more...]