It happens all the time… your website finally secures a starring role on the first page of a Google SERP. And then…
Google “slaps” your website, sending it into virtual purgatory (SERP page 1,398,530 or beyond) – effectively flushing your web-based income down the toilet.
Google’s infamous slaps strike without warning, penalizing websites that somehow offend their never fully-disclosed notion of “correct and proper” SEO.
But now, Google is giving advanced warning that it intends to slap, believe it or not – SEO itself!